CV
Career History
January 2016 - Present
MANAGER, DIGITAL MESSAGING
RBC Digital Marketing & Sales
Managing the creation and deployment of commercial and service
messaging via email and online banner channels.
● Subject matter expert designing performance and compliance
messaging.
● Optimizing messaging to improve deliverability and conversion
rates.
● Minimizing contact fatigue by ensuring targeting and deployment
strategies align with contact management rules.
July 2018 - August 2019
MANAGER, CORPORATE CITIZENSHIP ENGAGEMENT (SECONDMENT)
RBC Corporate Citizenship
Driving campaign engagement for the transition to myCommunity
platform.
● Designing and implementing self-serve digital training tools for all
champions across Canada.
● Producing and releasing campaign engagement videos.
● Strengthening branding and improving user experience by
redesigning myCommunity Connect page.
September 2004 - December 2015
PRODUCTION SPECIALIST
RBC Creative Production Studio
Managing production of digital and print marketing materials
designed by in-house creative studio.
● Creating and managing workback schedules to maintain
marketing and creative team alignment and timing.
● Ensuring adherence to campaign objectives and brand standards
during the design process.
● Ensuring error-free and timely deliveries.